Studies have long proven how colors affect human behavior and psychological processes. Colors influence our moods, feelings, memories—and even buying choices. In fact, colors can even be the main reason why people buy products. A survey revealed that 93 percent of customers focus on visual appearance. On the other hand, about 85 percent claim that color is one of the...
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Beyond Print
Corporate Graphics Blogs
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One major issue most businesses are facing right now is low brand recognition. A lot of businesses fail to make a “splash” in the market and slowly sink to the bottom of “obscurity.” No matter how unique your business is if you want to succeed and create a powerful future for your company, you need a little something called brand...Read More
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Print is a dying industry—that’s not true. Yes, print has suffered quite the hit due to the internet age, yet it is also the digital age that is currently revitalizing the print media. People are oversaturated with digital marketing that they find print a breath of fresh air—more engaging and less annoying. Print is also being used increasingly in tandem...Read More
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In today’s era, digital marketing is all the rage. It’s not costly, and its reach can easily encompass the other side of the world. It is endlessly glorified as the present and future of advertising. Meanwhile, print is reduced to nothing but a relic of the past—a dying industry. Or so they say. However, even though print is well past...Read More
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Choosing the right printing company for your brand is very important. The fact is, your physical marketing collateral will leave a lasting impression on your targets. If the quality is compromised, your reputation would pay for it. Beyond the cost and quality, it is also very important to find a flexible print company which can deliver high-quality service at fair...Read More
Beyond Print
Featured Articles
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Best Corporate Printing Projects For Your Next Business Event
Corporate Printing Services Boost Your Event’s Effectiveness Putting on a corporate or business-related event is a balancing act of scheduling, planning, and designing. One of the most important tools in the event-planning toolkit is effective print design and implementation. In fact, print...
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Print Vs digital media
Does the Future of Marketing Lie in the Print of the Past? Many have made the claim that marketing has entered a digital era and that print is no more. Those in the know, however, maintain that traditional hardcopy advertising...
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Picking Your Print Vendor: 10 Reasons Smaller Is Better What do you look for in a corporate print vendor?
It may be wise to avoid huge providers, like RR Donley, Iron Mountain and Consolidated Graphics. The biggest, flashiest-looking options aren't necessarily the best, and working with them could actually be detrimental to your business. Unfortunately, it's all too easy...
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Why small printing firms can handle your job
With the huge number of large, nationwide printing companies that are available, you may be wondering if selecting a smaller firm is the right choice when it comes to handling the print management needs of your business. When you consider...
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Why Knowing the Customer Is so Important in Print Fulfillment
Worried about making deadlines on an upcoming printing project? Struggling with the need to stay within budget and still ensure custom marketing collateral gets delivered? You may not be alone. Many companies face major challenges when it comes to print...
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Could You Be Doing More to Maximize Online Event Creation Opportunities?
Professional events aren't just about gathering the right people together at a given time and place. Your audiences, product showcases and venues are important, but without the printed marketing collateral to get your message out, they're fairly unproductive. Sadly, most...
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Beyond Print